Klaviyo
Klaviyo is an AI-first B2C marketing/CRM platform that helps consumer brands turn their customer data into personalized email, SMS, and push campaigns. It supports fast-growing DTC customers like Glossier and Liquid Death to household names like Mattel.
2026
Product Design Co-op
Design Systems, Design Engineering, AI
Core Infrastructure
The Problem
Ascent is Klaviyo's enterprise design system. My contributions to the system include a carousel incentivized by growing screen density, and new content organization patterns built to accommodate enterprise customer needs.
The Solution
I worked as a product designer with codebase access, which meant I owned the work the whole way through spec, code, review, and into production.
Key Contributions
→ Reduced code redundancy and maintenance. Cut down on six custom carousel implementations and closed the accessibility gaps that all the custom one-off versions had.
→ Tackled legacy UX debt for scaling customers. Enterprise customers needed a sturdier way to manage their account assets, so I reworked the patterns for a folder-based design pattern that introduced hierarchical categorization.
→ Owned to production. 10+ Figma specs, taken all the way to a merged beta-library component with full test coverage.
Sorry! Some of this work is proprietary. Please reach out for further details
Outcomes
Total contributions touched more than 56% of Klaviyo's app surfaces.
Takeaways
→ Owning a component from Figma spec through code review taught me to design with the build in mind. Knowing what's expensive to implement helped tailor my specs to production patterns.
→ Closing accessibility gaps at the component level fixes them across every surface at once.
Retrospective
→ Migrating six teams off their custom versions outlasted my co-op scope. I built the component but I didn't get to finish moving everyone onto it.
→ Deep over broad categorization fits enterprise needs, but depth introduces more places to look, more clicks to navigate, and more friction along the way. It is a trade-off that needs additional validation and testing.